Wallis Annenberg PetSpace Brand and Visual Identity
Wallis Annenberg PetSpace is a unique pet-based community center in Playa Vista, California.
Storyline was charged with designing the entire guest experience. This included naming the organization and developing a distinctive brand and visual identity. This playful brand is delivered on signage, way-finding, environmental graphics and merchandise.
PROJECT DETAILS
Client: The Annenberg Foundation
Size: 30,000 sq. ft.
Design: public space interior architecture, exhibit, naming, branding, programming, building and site signage
